A triple-action purple foam shampoo for blondes that removes metals and minerals, neutralizes existing brass and helps defend against future brassiness.
Why we love it
One wash lifts up to three months of brass caused by hard water.
Neutralizes warmth without staining or overtoning.
Restores and evens your ideal tone across all highlighted and lifted shades.
An easy-to-apply foam for controlled, even coverage from roots to ends.
Ingredients & actives
Key actives
Ionic detox: removes brass-inducing metals and minerals
Precision violet technology: neutralizes brassiness without staining or overtoning
Biopolymer: helps defend against future brass by helping prevent metals and minerals from reattaching during washing
Full ingredients
Water(Aqua)(Eau), Sodium Cocoyl Alaninate, Sodium Methyl Cocoyl Taurate, Cocamidopropyl Hydroxysultaine, Propanediol, Polysorbate 20, Cocamidopropyl Betaine, Trisodium Dicarboxymethyl Alaninate, Sodium Phytate, Polyquaternium-77, Glycerin, Sodium Polyaspartate, Sodium Citrate, Sodium Gluconate, Citric Acid, Tetrasodium Glutamate Diacetate, Aspartic Acid, Caprylyl Glycol, Cocamidopropyl Dimethylamine, Sodium Glycolate, Sodium Hydroxide, Sodium Benzoate, Sodium Chloride, Acid Violet 43 (CI 60730), Phenoxyethanol, Fragrance (Parfum), Hexyl Cinnamal, Hydroxycitronellal, Citrus Limon (Lemon) Peel Oil, Tetramethyl Acetyloctahydronaphthalenes, Limonene, Benzyl Salicylate, Citrus Aurantium Peel Oil, Citrus Aurantium Flower Oil.
Texture & fragrance
An easy-to-apply, non-staining foam that rinses out with water.
How to use
Apply 2 to 3 pumps of foam to wet hair, distributing evenly and lathering from roots to ends. Leave on for 1 to 3 minutes, then rinse. Use up to once a week.
Artist tip: Work 2 to 3 pumps of foam through wet hair from roots to ends, leave for 1 to 3 minutes, then rinse, using it up to once a week.
A triple-action purple foam shampoo for blondes that removes metals and minerals, neutralizes existing brass and helps defend against future brassiness.
Why we love it
One wash lifts up to three months of brass caused by hard water.
Neutralizes warmth without staining or overtoning.
Restores and evens your ideal tone across all highlighted and lifted shades.
An easy-to-apply foam for controlled, even coverage from roots to ends.
Ingredients & actives
Key actives
Ionic detox: removes brass-inducing metals and minerals
Precision violet technology: neutralizes brassiness without staining or overtoning
Biopolymer: helps defend against future brass by helping prevent metals and minerals from reattaching during washing
Full ingredients
Water(Aqua)(Eau), Sodium Cocoyl Alaninate, Sodium Methyl Cocoyl Taurate, Cocamidopropyl Hydroxysultaine, Propanediol, Polysorbate 20, Cocamidopropyl Betaine, Trisodium Dicarboxymethyl Alaninate, Sodium Phytate, Polyquaternium-77, Glycerin, Sodium Polyaspartate, Sodium Citrate, Sodium Gluconate, Citric Acid, Tetrasodium Glutamate Diacetate, Aspartic Acid, Caprylyl Glycol, Cocamidopropyl Dimethylamine, Sodium Glycolate, Sodium Hydroxide, Sodium Benzoate, Sodium Chloride, Acid Violet 43 (CI 60730), Phenoxyethanol, Fragrance (Parfum), Hexyl Cinnamal, Hydroxycitronellal, Citrus Limon (Lemon) Peel Oil, Tetramethyl Acetyloctahydronaphthalenes, Limonene, Benzyl Salicylate, Citrus Aurantium Peel Oil, Citrus Aurantium Flower Oil.
Texture & fragrance
An easy-to-apply, non-staining foam that rinses out with water.
How to use
Apply 2 to 3 pumps of foam to wet hair, distributing evenly and lathering from roots to ends. Leave on for 1 to 3 minutes, then rinse. Use up to once a week.
Artist tip: Work 2 to 3 pumps of foam through wet hair from roots to ends, leave for 1 to 3 minutes, then rinse, using it up to once a week.
